When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.

— Tim Cook, Apple shareholder meeting, March 2014 (2014)

Source: http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/

At Apple's March 2014 shareholder meeting, responding to questions on the return from its initiatives.

Topics: engineering leadership