Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.

— Tim Cook, Apple Q1 2013 earnings call (2013)

Source: http://arstechnica.com/apple/2013/01/tim-cook-on-the-imac-cannibalization-is-a-huge-opportunity-for-us/

On iPad sales growing at the expense of Mac sales, from the Q1 2013 earnings call.

Topics: engineering leadership