People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

— Steve Jobs, The Guts of a New Machine (2003)

Source: https://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html

Quoted in 'The Guts of a New Machine', 30 November 2003.

Topics: software design