But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

— Steve Jobs, BusinessWeek (1998)

Source: https://web.archive.org/web/19991110003323/http://www.businessweek.com/1998/21/b3579165.htm

Quoted in BusinessWeek, 25 May 1998.

Topics: software design