To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something — chew it up, not just quickly swallow it. Most people don’t take the time to do that.

— Steve Jobs, Steve Jobs: The Next Insanely Great Thing (1996)

Source: http://archive.wired.com/wired/archive/4.02/jobs_pr.html

From a February 1996 Wired interview with Gary Wolf.

Topics: learning, creativity