Design is to design a design to produce a design.

— John Heskett, Design: A Very Short Introduction (2005)

Source: http://books.google.be/books?id=zgIRI8yOp3IC&lpg=PA3&ots=3vTFP_owOG&dq=%22Design%20is%20to%20design%20a%20design%20to%20produce%20a%20design%22&pg=PA3#v=onepage&q=%22Design%20is%20to%20design%20a%20design%20to%20produce%20a%20design%22&f=false

From his 2005 book on design.

Topics: creativity